Though the public has noticed negative headlines surrounding the brand, it hasn’t necessarily shifted the underlying impression of the company
YouGov BrandIndex data shows where the brand has struggled in recent years
In the short-term, Pret has work to do in order to convince the wider public that it has rectified issues around its labelling
Recently, Tesco unveiled its first ‘Jack’s’ discount store. The brand is seen as a challenger to the German supermarkets, Aldi and Lidl.
In its well-documented climb from independent disruptor to industry giant, craft beer brand Brewdog has successfully created a unique name for itself, now sitting ...
Last week, British Airways made headlines as 380,000 customer payment cards were affected by a severe data hack which compromised the personal and financial ...
News of Costa’s sale to Coca-Cola dominated consumer headlines last week, as the fizzy drinks megabrand purchased the UK-based coffee chain for £3.9bn. Whitbread’s ...
Over the last week rumours have swirled around one of Britain’s biggest payday lenders, Wonga, with suggestions that the brand may be close to ...
With the new Premier League season underway, it provides the chance to once again assess the now fierce battle between Sky Sports and BT ...
The biggest story of the last few days in the retail world was undoubtedly Sports Direct’s acquisition of the struggling House of Fraser