Coca-Cola puts health and environment first to satisfy consumers
The environment, sustainability and personal health are increasingly important topics for Britons.
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Improving buzz won’t put Northern Rail back on track
As the railway is threatened with nationalisation, Stephan Shakespeare explains why even a significant improvement in buzz hasn't been enough to revive its flagging ...
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Government’s Flybe bailout won’t save airline in long-haul
British airline Flybe, known for being the largest independent regional airline in Europe, entered the New Year reporting financial difficulties and that the brand ...
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Investors buy large shares in Ted Baker, but the odds are stacked against a comeback
Last year was a torrid time for the fashion chain Ted Baker. Beginning with the resignation of CEO and founder Ray Kelvin, who was ...
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Brands race to create winning ‘Veganuary’ product
Veganism has grown in popularity over the past year, leading to many products like Greggs’ vegan sausage roll and KFC’s vegan burger which I’ve ...
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Brands rely on Black Friday, but neglect millennial men
Although an American tradition, Black Friday is now a permanent date in the UK retail calendar. This year was no exception, with banks such ...
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‘Excitable Edgar’ won’t bring younger customers to John Lewis
John Lewis had a tough 2019 - forced to merge its management with that of Waitrose in order to save £100 million, having reported ...
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Celebrating a brand's heritage can improve public perception
As the year draws to a close, 2019 has seen some well-known British brands celebrate anniversaries and centenaries. Two of Britain’s largest supermarkets, Tesco ...
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Tesco CEO resigns after turning the brand around
Tesco’s chief executive Dave Lewis will leave the Big 4 retailer next summer, an announcement that sent shock waves across the industry.
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Failure to meet parent’s online needs puts Mothercare in administration
Mothercare has revealed that it’s going into administration, 58 years after it was founded. Unsuccessful efforts were made to find a buyer but some ...
