Stephan Shakespeare

CEO and Co-Founder
Stephan co-founded YouGov in 2000. One of the pioneers of Internet research, he has been the driving force behind YouGov’s innovation-led strategy. He was chair of the Data Strategy Board for the Department for Business, ...

Stephan co-founded YouGov in 2000. One of the pioneers of Internet research, he has been the driving force behind YouGov’s innovation-led strategy. He was chair of the Data Strategy Board for the Department for Business, Innovation and Skills 2012–2013 and led the Shakespeare Review of Public Sector Information. He is a commissioner for the Social Metrics Commission, and an Affiliated Researcher at the Bennett Institute for Public Policy, Cambridge University, where his work is focused on the public dimensions of globalisation and tracking attitudes to public policy.

Articles by Stephan Shakespeare
  • Introducing YouGov@Cambridge

    Introducing YouGov@Cambridge: A new forum for the bigger picture... Everywhere the voice of consumers and social crowds is growing - to the point that ...

  • iPad2: public perceptions

    Last Wednesday, Apple boss Steve Jobs unveiled the iPad 2, a revised design for the already vastly popular tablet that will become available in ...

  • Public perception of bank results

    The beauty of continuous daily data is that it allows for an instant assessment of how the public is reacting to advertising or events. ...

  • Banks: Reluctant loyalists?

    Banking giant Santander had a difficult 2010 in terms of customer perceptions, with poor service quality leading to customer dissatisfaction and driving down scores ...

  • Signs of sunset?

    The need for comprehensive travel insurance has been highlighted this year by the Icelandic volcanic eruption (pictured) and the travel chaos that ensued. The ...

  • In a bid to gauge general changing feeling towards social issues, we added a few questions to the end of a YouGov survey about ...

  • As both of the major parties are putting tackling anti-social behaviour high on their list of priorities on the next election, we added a ...

  • We have been thinking about advice and mottos, and ran some optional questions on the end of a survey to investigate the advice that ...