Stephan Shakespeare

CEO and Co-Founder
Stephan co-founded YouGov in 2000. One of the pioneers of Internet research, he has been the driving force behind YouGov’s innovation-led strategy. He was chair of the Data Strategy Board for the Department for Business, ...

Stephan co-founded YouGov in 2000. One of the pioneers of Internet research, he has been the driving force behind YouGov’s innovation-led strategy. He was chair of the Data Strategy Board for the Department for Business, Innovation and Skills 2012–2013 and led the Shakespeare Review of Public Sector Information. He is a commissioner for the Social Metrics Commission, and an Affiliated Researcher at the Bennett Institute for Public Policy, Cambridge University, where his work is focused on the public dimensions of globalisation and tracking attitudes to public policy.

Articles by Stephan Shakespeare
  • The impact of public opinion

    Last week we held a two-day forum to launch YouGov-Cambridge, a new think-tank that unites world-class thinkers with research data to understand the role ...

  • CEO Stephan Shakespeare explains YouGov's new young entrepreneurs' scheme as Economic Activity tracker shows unemployment worries still high in Britain

  • Another election, another round of irrationality about polling. On the Conservative Home site (where this article originally appeared) there have been any amount of ...

  • YouGov has a new addition to its BrandIndex offering: TellYouGov. The usual way to do research is to ask people to fill out surveys: ...

  • Over the coming weeks, we'll be interested not just in 'swing', but in three different varieties. In this space I'll be examining each one, ...

  • Yesterday I wrote about the three types of swing. Let’s remind ourselves how swing is defined: at the last election, Labour had 36% of ...

  • When it says after a poll, "margin of error +/- 3%" it means that there's a 95% likelihood that the actual proportion of the ...