As anxiety about fate of the high street continues to grow, we look for pointers in the post-Christmas trading updates. That is the period ...
In early autumn, Nike’s controversial ‘Just Do It’ advertising campaign starring former San Francisco quarterback Colin Kaepernick gained a huge degree of cut-through in ...
This week Carlos Ghosn, one of the world’s most powerful and influential automotive executives, remains in jail on suspicion of financial misconduct.
Last Friday, Marriott International admitted that it had suffered a vast data breach, and that the records of 500 million customers had been jeopardised.
Which brands in the supermarket sector have been most successful in grabbing viewers’ attention?
YouGov BrandIndex data indicates that John Lewis’ Ad Awareness score has climbed sharply since the campaign’s release
John Lewis’ Christmas adverts always provoke a huge reaction – generating lots of headlines
Our data suggests that the situation at Primark remains healthy, with its key brand perception metrics moving in a positive direction.
YouGov brand tracking data underlines the initial impact of the headlines on Green’s most famous store
Chinese phone maker Huawei has made strong inroads into Europe in the last couple of years