Our data suggests that the situation at Primark remains healthy, with its key brand perception metrics moving in a positive direction.
YouGov brand tracking data underlines the initial impact of the headlines on Green’s most famous store
Chinese phone maker Huawei has made strong inroads into Europe in the last couple of years
Though the public has noticed negative headlines surrounding the brand, it hasn’t necessarily shifted the underlying impression of the company
YouGov BrandIndex data shows where the brand has struggled in recent years
In the short-term, Pret has work to do in order to convince the wider public that it has rectified issues around its labelling
Recently, Tesco unveiled its first ‘Jack’s’ discount store. The brand is seen as a challenger to the German supermarkets, Aldi and Lidl.
In its well-documented climb from independent disruptor to industry giant, craft beer brand Brewdog has successfully created a unique name for itself, now sitting ...
Last week, British Airways made headlines as 380,000 customer payment cards were affected by a severe data hack which compromised the personal and financial ...
News of Costa’s sale to Coca-Cola dominated consumer headlines last week, as the fizzy drinks megabrand purchased the UK-based coffee chain for £3.9bn. Whitbread’s ...