Topshop's brand perception metrics fall following Green accusations
YouGov brand tracking data underlines the initial impact of the headlines on Green’s most famous store
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Huawei builds awareness in Europe with London smartphone launch
Chinese phone maker Huawei has made strong inroads into Europe in the last couple of years
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Customers stay sweet on Cadbury’s despite low-tax accusations
Though the public has noticed negative headlines surrounding the brand, it hasn’t necessarily shifted the underlying impression of the company
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As French Connection considers a sale, where has the brand fallen behind its rivals?
YouGov BrandIndex data shows where the brand has struggled in recent years
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Pret has work to do to win back public trust
In the short-term, Pret has work to do in order to convince the wider public that it has rectified issues around its labelling
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Aldi and Lidl continue to attract customers – what impact will Jack’s have?
Recently, Tesco unveiled its first ‘Jack’s’ discount store. The brand is seen as a challenger to the German supermarkets, Aldi and Lidl.
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BrewDog takes on the big dogs – will its advertising cut through with mainstream beer drinkers?
In its well-documented climb from independent disruptor to industry giant, craft beer brand Brewdog has successfully created a unique name for itself, now sitting ...
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British Airways suffers turbulence as brand perception drops
Last week, British Airways made headlines as 380,000 customer payment cards were affected by a severe data hack which compromised the personal and financial ...
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Why Coca-Cola’s acquisition of Costa makes sense from a consumer perspective
News of Costa’s sale to Coca-Cola dominated consumer headlines last week, as the fizzy drinks megabrand purchased the UK-based coffee chain for £3.9bn. Whitbread’s ...
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How YouGov BrandIndex data follows Wonga's highs and lows
Over the last week rumours have swirled around one of Britain’s biggest payday lenders, Wonga, with suggestions that the brand may be close to ...
