YouGov data explores the impact Iceland's newly announced discount for over-60s has had on brand perceptions.
Beyond meme value Elon Musk targeting cryptocurrency enthusiasts makes sense for the brand.
Jaguar's COP26 sponsorship had a positive effect on brand sentiment.
Beneath the public discord about BLM, the climate and feminism, there is surprising consensus about how the world should be.
Iceland's online spoof went down well among Britons.
How did the public react to IKEA's big central London move?
Waitrose's new plant milk may prove appealing to vegetarian, vegan and flexitarian customers.
Netflix's new series rises to first place on the cephalopodium.
YouGov BrandIndex data explores whether the petrol brand has had a good or bad crisis.