Is there more to Elon Musk’s crypto obsession than meets the eye?
Beyond meme value Elon Musk targeting cryptocurrency enthusiasts makes sense for the brand.
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Jaguar enjoyed plenty of product placement at COP26. But did it work?
Jaguar's COP26 sponsorship had a positive effect on brand sentiment.
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Did the public warm to Iceland’s John Lewis parody?
Iceland's online spoof went down well among Britons.
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IKEA becomes part of the furniture on Oxford Street
How did the public react to IKEA's big central London move?
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Waitrose’s new plant milk isn’t small potatoes
Waitrose's new plant milk may prove appealing to vegetarian, vegan and flexitarian customers.
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Squid Game a winner for Netflix
Netflix's new series rises to first place on the cephalopodium.
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Panic-buying fuels improvement in BP’s customer perceptions
YouGov BrandIndex data explores whether the petrol brand has had a good or bad crisis.
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A Lidl marketing stunt goes a long way
Lidl's new trainers went down well among the general public.
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ASOS: Sustainability goals right on target for fashion retailer
ASOS' sustainability pledge may position the brand to more effectively appeal to eco-conscious consumers.
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Ronaldo re-signing looks a coup for United
Ronaldo re-signs for United and makes an immediate impression.
