Birmingham Airport chaos: How labour shortages are affecting the travel experience
BrandIndex data dives into the queues at Birmingham Airport.
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Iceland’s cost of living discount for the over-60s boosts brand health
YouGov data explores the impact Iceland's newly announced discount for over-60s has had on brand perceptions.
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Is there more to Elon Musk’s crypto obsession than meets the eye?
Beyond meme value Elon Musk targeting cryptocurrency enthusiasts makes sense for the brand.
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Jaguar enjoyed plenty of product placement at COP26. But did it work?
Jaguar's COP26 sponsorship had a positive effect on brand sentiment.
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Be reassured: the world is not as divided as we might think
Beneath the public discord about BLM, the climate and feminism, there is surprising consensus about how the world should be.
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Did the public warm to Iceland’s John Lewis parody?
Iceland's online spoof went down well among Britons.
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IKEA becomes part of the furniture on Oxford Street
How did the public react to IKEA's big central London move?
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Waitrose’s new plant milk isn’t small potatoes
Waitrose's new plant milk may prove appealing to vegetarian, vegan and flexitarian customers.
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Squid Game a winner for Netflix
Netflix's new series rises to first place on the cephalopodium.
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Panic-buying fuels improvement in BP’s customer perceptions
YouGov BrandIndex data explores whether the petrol brand has had a good or bad crisis.
