BT hit the back of the net with Hope United campaign
BT's Hope United campaign did well for the brand ahead of the Euros.
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EA Sports' Kiyan Prince tribute makes an impression on the public
EA Sports teamed up with the Kiyan Prince Foundation to pay tribute to a young footballer.
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Sub-postmaster saga batters Post Office recruitment chances
YouGov BrandIndex data shows that the Horizon scandal badly affected the Post Office.
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BA staff ad gives brand a reputation takeoff
BA got a brand boost from its recent ad celebrating its staff.
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Wrigley's offers some much-needed optimism
Wrigley's Extra's new ad drove brand scores upwards.
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Has "Cash for Curtains" affected John Lewis?
The cash for curtains story hit the nation's healthiest brand.
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Primark at the heart of the reopening fun
Primark's brand scores improved following its big reopening.
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Tesco’s tech giveaways and pub advocacy boost awareness and buzz
Tesco's scores improved following a twin-track campaign in April 2021.
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Has Disney+ found the winning streaming formula?
YouGov BrandIndex data explores how Disney+ has performed over the course of 2021.
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Wetherspoon’s brand benefits in the lead up to hospitality reopening
As anticipation for the reopening of outdoor hospitality grows, JD Wetherspoon's brand has enjoyed a boost in brand metrics.
