As Ryanair – and its passengers – begin to count the cost of its decision to cancel forty to fifty flights every day for ... (Comments: 0)
Over the few weeks, several commentators have made reference to the seemingly ubiquitous presence of the ‘Trivago Woman’ advert at Underground stations. (Comments: 0)
This week, McDonald’s workers in Cambridge and Crayford undertook industrial action, the first to involve members of the brand’s UK workforce. (Comments: 0)
Until last month’s profit announcement, Domino’s Pizza was one of the market success stories of recent times. In the US, it saw its share ... (Comments: 0)
YouGov brand tracking data underlines why it may be a good time for the pasta sauce brand to freshen up its campaigns. (Comments: 0)
As another football season gets underway our data points towards a successful summer for Sky Sports on the ad front (Comments: 0)
Over the last month, the brand which has achieved the greatest uplift in its Ad Awareness is Swedish furniture brand Ikea with its campaign ... (Comments: 3)
We look at how KFC's ad has achieved cut-through but had bad press (Comments: 2)
Why Quorn's brand perception has risen in recent years (Comments: 2)
New research from YouGov explores what can happen when if a brand stagnates and doesn’t offer a new generation of consumers what they want. (Comments: 0)