Stephan co-founded YouGov in 2000. One of the pioneers of Internet research, he has been the driving force behind YouGov’s innovation-led strategy. He was chair of the Data Strategy Board for the Department for Business, Innovation and Skills 2012–2013 and led the Shakespeare Review of Public Sector Information. He is a commissioner for the Social Metrics Commission, and an Affiliated Researcher at the Bennett Institute for Public Policy, Cambridge University, where his work is focused on the public dimensions of globalisation and tracking attitudes to public policy.
ArticleBirmingham Airport chaos: How labour shortages are affecting the travel experience
BrandIndex data dives into the queues at Birmingham Airport.
27 May 2022- Article
Iceland’s cost of living discount for the over-60s boosts brand health
YouGov data explores the impact Iceland's newly announced discount for over-60s has had on brand perceptions.
27 May 2022 - Article
Is there more to Elon Musk’s crypto obsession than meets the eye?
Beyond meme value Elon Musk targeting cryptocurrency enthusiasts makes sense for the brand.
20 Jan 2022 - Article
Jaguar enjoyed plenty of product placement at COP26. But did it work?
Jaguar's COP26 sponsorship had a positive effect on brand sentiment.
03 Dec 2021 - Article
Be reassured: the world is not as divided as we might think
Beneath the public discord about BLM, the climate and feminism, there is surprising consensus about how the world should be.
26 Nov 2021 - Article
Did the public warm to Iceland’s John Lewis parody?
Iceland's online spoof went down well among Britons.
23 Nov 2021 - Article
IKEA becomes part of the furniture on Oxford Street
How did the public react to IKEA's big central London move?
10 Nov 2021 - Article
Waitrose’s new plant milk isn’t small potatoes
Waitrose's new plant milk may prove appealing to vegetarian, vegan and flexitarian customers.
10 Nov 2021 - Article
Squid Game a winner for Netflix
Netflix's new series rises to first place on the cephalopodium.
13 Oct 2021 - Article
Panic-buying fuels improvement in BP’s customer perceptions
YouGov BrandIndex data explores whether the petrol brand has had a good or bad crisis.
06 Oct 2021