Sarah P. Jones

Scientific Advisor to YouGov
Sarah is a scientific advisor to YouGov, and a researcher at Imperial College London's Institute of Global Health Innovation. Sarah is the co-creator and survey designer for the ICL-YouGov 29 country behavioural insights tracker for COVID-19, examining health behaviour, anxiety and ...

Sarah is a scientific advisor to YouGov, and a researcher at Imperial College London's Institute of Global Health Innovation.

Sarah is the co-creator and survey designer for the ICL-YouGov 29 country behavioural insights tracker for COVID-19, examining health behaviour, anxiety and depression symptoms, masks and vaccines, life satisfaction, with YouGov data, provided for the public good.

Download the data from GitHub.

Download the reports series here.

Read here how The Economist interprets mask wearing in the dataset (pdf) or here on how the World Economic Forum views the importance of these behavioural insights for understanding of the effects of COVID (pdf).

Watch the speaking engagement at the World Health Organization Epidemic Information Network (EPI-WIN) where behavioural insights on COVID mask wearing is discussed.

Articles by Sarah P. Jones
  • YouGov vs COVID-19

    We recap our work with public health organisations over the course of the first year of the coronavirus pandemic