- Article
Brands beware: Don't overdo it with the emojis
New data from YouGov Profiles finds that 58% of consumers think marketers are trying too hard with emojis in ad campaigns
17 Nov 2016 - Article
It's not just Hillary: women value preparation more than men
New data from YouGov confirms that women are significantly more likely to prepare instead of improvise, and value hard work over natural talent
13 Oct 2016 - Article
Few smartphone users interested in phones without headphone jacks
New data from YouGov also shows that concerns over battery life far outweigh demands for better cameras or shatterproof screens
22 Sep 2016 - Article
The data is in: Instagram Stories off to a strong start
New data from YouGov reveals that users of Snapchat and Instagram still prefer Snapchat Stories to Instagram Stories, but Instagram Stories have been well received TWITTER FOLLOW Last month, Instagram launched a new feature called Instagram Stories, which allows ...
15 Sep 2016 - Article
Annoying ads: Just one of the many reasons why people use ad blockers
YouGov Profiles shows that 55% of users employ an ad blocker to protect themselves from malware and viruses
02 Sep 2016 - Article
Pizza by drone: many consumers doubt the handoff will go smoothly
New data from YouGov suggests only 35% of Americans trust that drones can deliver pizza without a problem
31 Aug 2016 - Article
Compared to the US and UK, Germans most doubtful about the power of the Olympics
New data from YouGov Profiles shows that, unlike the positive Brits and Americans, Germans are much less likely to be enthusiastic about the Olympic Games
16 Aug 2016 - Article
Young people, payment apps, and the expectation of a cashless future
New data from YouGov Omnibus shows that 56% of millennials believe cash will eventually come to an end
05 Aug 2016 - Article
The multi-screeners: observant of ads and in search of buying advice
Data from YouGov Profiles shows that those who text, shop, and browse the web while watching TV aren't as distracted as they might seem
20 Jul 2016 - Article
How loyal are ‘sharing economy’ customers?
Data from YouGov Profiles shows that while customers of Uber, Airbnb, and Lyft are open to new ways of doing business, this openness can also lead to challenges
07 Jun 2016