Nicole is one of the sports & gaming sectors’ most-respected experts, boasting 15+ years of experience in consulting, custom research, sales forecasting, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major industry to build meaningful data streams and insights, and shaping industry standards for measurement of esports in particular. In her role at YouGov, Nicole is designing the future of the company’s analytics in the sports and gaming sectors, building on what are already some of the industries’ deepest and most sophisticated research tools.