YouGov | Matthew Smith

7 things we’ve learned about public opinion on the Brexit deal

YouGov takes a closer look at Britons’ attitudes to Theresa May’s proposals

By more than two to one, Britons oppose the agreed plan for Brexit as it stands

YouGov Ratings uncovers the biggest cultural disconnects between the generations in terms of recognition of brands, people and bands

One of the most derided men in Hollywood is nevertheless liked by close to half of the British public

Which type of shops, run by which companies, would make up Britain’s ideal high street?

Few Remain voters expect positive impacts, while most Leave voters don’t expect any negative consequences

The Prince of Wales celebrates his 70th birthday today, but he won’t be celebrating YouGov’s new royal popularity data

YouGov Ratings explores what actors and musicians are more popular than the TV shows and bands they formed a part of

YouGov explores attitudes to the Great War 100 years on from the end of hostilities

Charities, individuals and food brands dominate the list