Matthew is YouGov's Head of Data Journalism, based in the UK.
Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.
- Article
Women unwilling to date OnlyFans users
Attitudes to a potential partner who subscribes to OnlyFans is significantly more negative than watching pornography in general, and comparable to having paid for sex
18 Mar 2024 - Article
War crimes in Gaza: most Britons think both sides are likely guilty
Those who sympathise most with Israel are split on how likely they are to have committed war crimes
13 Mar 2024 - Article
The cost of theatre tickets is main reason people don’t go
While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months
06 Mar 2024 - Article
Favourability: most Reform UK voters like Lee Anderson
Rishi Sunak continues to trail Keir Starmer in our favourability tracker results
05 Mar 2024 - Article
Voters want cost-of-living assistance more than increased funding for public services
Most nevertheless say that public services are in a bad state
05 Mar 2024 - Article
How have Londoners reacted to the new Overground names?
Liberty proves to be the most well-liked, and Mildmay the least
01 Mar 2024 - Article
Keir Starmer has handled Labour’s response on Gaza badly, say public and Labour voters
The public say the same of Rishi Sunak, although Tory voters tend to be supportive
01 Mar 2024 - Article
Labour and Starmer aren’t popular – but the Tories are even less so
The public say it’s time for change, and prefer Labour to the Conservatives, but expectations of the party are low
29 Feb 2024 - Article
Which extremists do Britons see as threats in 2024?
Islamic terrorism tops the list, although attitudes among Conservative and Labour voters differ significantly
29 Feb 2024 - Article
What does Britain think of sex work and sex workers?
Most Britons say paying for sex should be legal, but there is clear stigma against sex work
28 Feb 2024