The key trends and insights our data uncovered in the media, content and agencies world in 2021.

Half of Americans and a third of Brits support brands getting involved in government campaigns to get people vaccinated.

One in five meat-eating Americans (19%) and almost a third of meat-eating Brits (31%) say they consume meatless products at a monthly or more frequent basis.

Puzzle and Breakout games are the most popular type of mobile games in both the US and Great Britain.

In a recent 17-country study, YouGov measured whether consumers believe travelers should be required to provide a vaccine passport upon entering a country.

In addition to the costs of transportation, lodging and activities, British consumers will now have to account for how COVID-19 testing factors into their travel budgets.

Many mobile gamers in the US and Great Britain say they will continue playing more often than they did before the pandemic.

Consumers seem inclined to play their part in helping preserve the environment and are willing to back their personal values with their spending dollars, according to YouGov data.

A look at four food spending categories – fresh fruit/vegetables, dairy items, chilled ready meals, and junk food – reveals shares of people in key markets around the globe increased their consumption in each of these categories.

Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.