Media, Content and Agencies: Trends and insights round-up for 2021
The key trends and insights our data uncovered in the media, content and agencies world in 2021.10 Dec 2021
Do consumers support commercial efforts to get people vaccinated?
Half of Americans and a third of Brits support brands getting involved in government campaigns to get people vaccinated.01 Jul 2021
What's driving consumer desire for meatless products?
One in five meat-eating Americans (19%) and almost a third of meat-eating Brits (31%) say they consume meatless products at a monthly or more frequent basis.08 Jun 2021
Exploring the most popular categories of mobile games
Puzzle and Breakout games are the most popular type of mobile games in both the US and Great Britain.01 Jun 2021
Global study: Should overseas travelers carry a vaccine passport?
In a recent 17-country study, YouGov measured whether consumers believe travelers should be required to provide a vaccine passport upon entering a country.25 May 2021
Nearly half of British adults view the cost of COVID-19 testing as a barrier to travel
In addition to the costs of transportation, lodging and activities, British consumers will now have to account for how COVID-19 testing factors into their travel budgets.12 May 2021
The surge in mobile gaming will likely stick around beyond COVID-19
Many mobile gamers in the US and Great Britain say they will continue playing more often than they did before the pandemic.29 Apr 2021
Global: Consumer willingness to pay for environmentally friendly products
Consumers seem inclined to play their part in helping preserve the environment and are willing to back their personal values with their spending dollars, according to YouGov data.29 Apr 2021
Global: The pandemic has changed the types of food consumers are buying
A look at four food spending categories – fresh fruit/vegetables, dairy items, chilled ready meals, and junk food – reveals shares of people in key markets around the globe increased their consumption in each of these categories.23 Apr 2021
Gen Z grocery shoppers show signs of being more accepting of GMO food: Key markets
Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.31 Mar 2021