
- Article - How are global consumers finding new music?- Video games, commercials, and social media are crucial in capturing the attention of the world’s young consumers. 04 Jan 2022
- Article - British movie-goers without rewards memberships: Who are they and how do brands speak to them?- Rewards schemes will play an important supporting role in getting British consumers to come back to the movies. 14 Dec 2021
- Article - Leisure and Entertainment: Trends and insights round-up for 2021- We’re rounding up the highlights of a year of leisure and entertainment insights and trends. 13 Dec 2021
- Article - Sports: Trends and insights round-up for 2021- In this piece, we’re rounding up the highlights of a year of sports insights and trends. 13 Dec 2021
- Article - Gaming and esports: Trends and insights round-up for 2021- We’re rounding up the highlights of a year of gaming insights and trends. 13 Dec 2021
- Article - Movie-going Brits are shelling out more cash at concession stands- We see a three-point increase in the proportion of consumers who spend between £20 and £40. 26 Nov 2021
- Article - Gaming’s biggest Buzz movers in the UK for November 2021- Halo saw the biggest Buzz increase among British gamers. 25 Nov 2021
- Article - Title spotlight: Super Mario- A look at which countries are most likely to have played a Mario title in the last month. 25 Nov 2021
- Article - Global: Which markets are ripest for the gamification of exercise?- The worlds of fitness and gaming are colliding. 25 Nov 2021
- Article - New ports, processors, and price: Will consumers buy the new MacBook Pro?- As Apple continues its transition to its in-house silicon, a YouGov survey in the US and the UK reveals just how much importance consumers place on what brand of chip is found in their laptop. 26 Oct 2021