Movie-going Brits are shelling out more cash at concession stands
We see a three-point increase in the proportion of consumers who spend between £20 and £40.
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Gaming’s biggest Buzz movers in the UK for November 2021
Halo saw the biggest Buzz increase among British gamers.
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Title spotlight: Super Mario
A look at which countries are most likely to have played a Mario title in the last month.
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Global: Which markets are ripest for the gamification of exercise?
The worlds of fitness and gaming are colliding.
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New ports, processors, and price: Will consumers buy the new MacBook Pro?
As Apple continues its transition to its in-house silicon, a YouGov survey in the US and the UK reveals just how much importance consumers ...
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Global: The cultural importance of video games
It’s a statistic that demonstrates the dominance of video games in society today: More than two in five consumers aged 18-24 from around the ...
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Online gambling around the world: Where sports betting reigns supreme
Fueled by innovation, de-regulation in key markets, and the pandemic, it’s clear that the popularity of online gambling globally has achieved new heights. This ...
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If shoppers can’t get the next-gen console they want, what will they do?
The worldwide semiconductor shortage continues to wreak havoc on supply chains across many sectors, particularly gaming consoles. As we gear up for the all-important ...
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Opposition to a 2-year FIFA World Cup is strong, but how much would it affect viewership?
Opposition to a biennial FIFA World Cup tournament is strong, according to a YouGov Direct poll of football fans in the United Kingdom, but ...
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Roaming charges are coming back for Brits – many may shop around to avoid them
Following Brexit, roaming charges are coming back for many Brits travelling in the European Union, and new YouGov polling suggests consumers may be willing ...
