New data from YouGov Profiles reveals that ‘banging on about Europe’ is more of a man’s thing, and voters may be fed up

Boris Johnson has been overtaken by Theresa May as the Tory party's number one choice

Only polls conducted online correctly foretold that Brexit was a real possibility, and five other things we learned about opinion polling from the EU Referendum

What our data tells us about the shape of the referendum campaign with two days to go

Explore the effects of different levels of turnout among different age and class groups on the overall result in the coming EU referendum

Each side has an issue that it wins comfortably on with voters – the challenge for each campaign is to bring them down from the theoretical towards the real impact on people’s lives

The consensus view on the forthcoming EU referendum is that it’s all going to be fine. The British are a cautious lot, goes the thinking, and in the end they’ll heed the prime minister’s warnings about taking ‘a leap in the dark’ and stick with the status quo. The backdrop ...

The coalition of young idealists and working class left-wingers that propelled Jeremy Corbyn to victory is being repeated in the Democratic nomination battle in the US

Only online polling has the tools to correct the errors of the 2015 election - and the future is increasingly mobile

A YouGov Profiles analysis of David Bowie’s fanbase goes to the heart of his appeal