Elly LockBrandIndex Research Executive
  • Three hits the right note with #SingItKitty campaignArticle

    Three hits the right note with #SingItKitty campaign

    Three has gained increased attention lately as its latest advertising campaign went viral. #SingItKitty, which features a girl and moustachioed cat lip-syncing to ‘We Built this City’ whilst cycling around a suburban cul-de-sac, has had over 5 million hits on YouTube since launching on 21st February. The advertisement encourages people ...

    07 Apr 2014
  • Creme Egg cracking the younger marketArticle

    Creme Egg cracking the younger market

    In 2012, Cadbury Creme Egg was struggling to get its voice heard in a crowded confectionary market and sales were down. Since then, the brand seems to have gone from strength to strength, seeing its sales rise last year –now recent BrandIndex data shows that this year’s advertising campaign is ...

    27 Feb 2014