Charlie Dundas joined YouGov in 2016, first as a commerical director for SMG Insight (which is now YouGov Sport). Since 2022, Dundas has assumed the role of Managing Director for YouGov Sport. As part of his role, he works with a range of sports properties, rights holders and brands who utilise YouGov's research services to establish audience reach, sponsor exposure and media value. Prior to joining YouGov, Dundas was the Director of Business Development at GMR Marketing.