Beth is Deputy Head of Elections and Political and Social Data at YouGov, having joined the company in 2021. She holds a BSc in Criminology and an MSc in Social Data Science.
Beth specialises in using advanced experimental techniques to explore social and political attitudes and support the development of effective campaign and messaging materials. She has also supported on building several MRP models for national elections, including in the UK (2024), Catalonia (2024), and Australia (2025).
Since joining YouGov, she has worked with a range of high-profile clients including numerous political parties, media-outlets, charities and think-tanks, helping them to understand their audience and issues through cutting-edge analytics.
She is also a media spokesperson for the team.
ArticleFew Britons think the prison system is working well, so what changes would they make?
Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas
15 May 2025- Article
Final YouGov MRP shows Labour on course for historic election victory
Tory seat total would also be a record low
03 Jul 2024 - Article
On whatever Brits say the top issues facing the UK are, they think the government is doing a bad job
Many 2019 Conservatives no longer say the party is the best one to handle the top issues facing the nation
04 Jun 2024 - Article
First YouGov MRP of 2024 general election shows Labour on track to beat 1997 landslide
Not only would Starmer’s majority be bigger than the number Tony Blair achieved in 1997 (179), but it would in fact be the second largest majority in British political history after Stanley Baldwin’s figure of 210 in 1924.
03 Jun 2024 - Article
HealthScare: Britons increasingly worried about the state of the NHS in the post-pandemic period
Confidence in the Conservatives' handling of the NHS has plummeted
05 Jan 2024 - Article
Britons split on whether we should take in Palestinian refugees fleeing the Gaza conflict
The public tends to think the UK has no moral obligation to offer asylum to Palestinian refugees
27 Oct 2023 - Article
By 46% to 36%, Britons say there should be another EU referendum in the next ten years
Only three in ten Britons say Brexit is now ‘done’
14 Aug 2023 - Article
Barbie dolls divide generations, with young Britons seeing a more positive impact
Despite the Barbie creator’s intentions for helping women in society, only one in five women think the dolls have had a positive impact
04 Aug 2023 - Article
How do white and ethnic minority views and experiences of knife crime differ?
Ethnic minority Britons are more likely to be worried about knife crime and to know victims personally
30 May 2023 - Article
More and more actions by men are being recognised by Britons as sexual harassment
Wolf-whistling in particular is increasingly being seen as sexual harassment
25 May 2023