Andy MorrisChief Innovations Officer

Andy is responsible for the design and architecture of the data YouGov collects worldwide as well as all the products and services that use it. He is at the cutting edge of the industry, making new technologies and mediums improve the way YouGov conducts research.

Andy has been in market research for over 15 years and is in his second spell at YouGov. Previously he managed the UK office of Vision Critical and was Managing Director of Panel Services Europe, where he pioneered the introduction of custom panels across the continent. Andy started his career at TNS in London before joining Arnold&Bolingbroke in Sydney to run their fledgling quantitative department. He holds a degree from the University of Oxford. 

  • Reaching the hard-to-reachArticle

    Reaching the hard-to-reach

    Why online surveys outperform telephone surveys in terms of representing the whole population When new evidence emerged last week that YouGov’s online panel is better at finding hard to reach demographics than phone polls it was met with surprise in some quarters. We have long known that one ...

    25 May 2016
  • Revealed: new evidence reveals greater skews in phone polls Article

    Revealed: new evidence reveals greater skews in phone polls

    Phone polls have too high a percentage of graduates – YouGov's online polls don't

    20 May 2016