Adam is Research Director of Political and Social Research at YouGov having worked for the company since 2011. During his time, he has worked on numerous elections in the UK including both the 2015, 2017, and 2019 general elections, and the EU and Scottish referendums. Adam specialises in the running of large-scale academic projects and manages the prestigious British Election Study conducted on behalf of the University of Manchester.
You can follow Adam on Twitter at @AdamMcDonnell21
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How Britain voted in the 2024 general election
Using a sample of over 35,000 voters, YouGov looks at how voters voted at the 2024 election across factors like age, gender, class, education, income, work status, housing tenure and their vote at past elections
08 Jul 2024 - Article
Final YouGov MRP shows Labour on course for historic election victory
Tory seat total would also be a record low
03 Jul 2024 - Article
Who is still undecided one week ahead of the 2024 general election?
Undecideds are particularly likely to have voted Conservative in 2019, and be female
29 Jun 2024 - Article
One in three Lib Dem voters don't recognise Ed Davey
The Lib Dem leader is going to need a bigger slide
22 Jun 2024 - Article
Votivation: are Britons voting for the party they like most, or against one they dislike?
One in three voters in England say they are voting more to try and stop another party they dislike from winning
20 Jun 2024 - Article
Second YouGov 2024 election MRP shows Conservatives on lowest seat total in history
Labour are on course to win a record-breaking number of seats
19 Jun 2024 - Article
General election 2024: Reform UK voters are not benign toward the Tories, they are belligerent
Despite many Reform UK voters supporting the Tories in 2019, few could be convinced to vote Conservative this time round as they actively dislike them
15 Jun 2024 - Article
First YouGov MRP of 2024 general election shows Labour on track to beat 1997 landslide
Not only would Starmer’s majority be bigger than the number Tony Blair achieved in 1997 (179), but it would in fact be the second largest majority in British political history after Stanley Baldwin’s figure of 210 in 1924.
03 Jun 2024 - Article
What did the public make of the 2024 Spring Budget?
Britons are split on whether the budget was fair or affordable, but tend to support individual measures announced
08 Mar 2024 - Article
May 2024 election most palatable to public
Half of Britons would find an election in December or January 2025 unacceptable
05 Feb 2024