Health and wellbeing in the UK are being redefined. Rising obesity rates, the influence of social media, and the growing acceptance of pharmaceutical and cosmetic interventions are reshaping how consumers approach weight management, ageing, and self-care and how they engage with retail and healthcare brands.
In this session, YouGov and industry experts explore how these shifts are influencing decision-making across retail and pharma, drawing on insights from the YouGov Health & Wellbeing Tracker, a syndicated study designed to help brands anticipate consumer behaviour and plan effectively.
Watch the recording to learn how to:
- Understand shifting health and wellbeing attitudes among UK consumers
- Identify emotional, social, and practical drivers behind product and treatment choices
- See how consumers discover, evaluate, and trust wellness, OTC, and prescription solutions
- Use insight to inform portfolio planning, shopper engagement, and patient communication
- Explore trends in a market where health decisions are increasingly personal and visible
Meet the speakers
Agnieszka Hoffmann, UK Healthcare & Consumer Insights Lead, YouGov
Ag Hoffmann is an experienced researcher with over 20 years in the field, working across a variety of sectors and a range of research techniques & approaches like segmentations, U&A, brand and campaign tracking and concept testing. She is an advocate of innovative research methodologies believing that as consumer habits evolve, we need to find increasingly new and interesting ways of collecting information that is verifiable and reliable.
At YouGov, Ag has been focused on research in the Consumer and Media & Tech sectors, working with clients such as Trainline, Morrisons, Howdens, RDG, Ofcom, Coty and Asda.
Will Heywood, Research Manager, Consumer Insight, Client Services, YouGov
Will Heywood is a Research Manager in YouGov's Consumer Insight team. With over a decade of experience in market research across diverse sectors, he leads on research with a number of retail and personal care clients. He manages YouGov’s syndicated Health and Wellbeing tracker, exploring trends such as the surge in interest in health treatments and the growing uptake of weight loss drugs.
Will works with brands to understand how these shifts are reshaping consumer behaviour and the wider health and wellness market.
YouGov
YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.
To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.
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