How do GB and US consumers feel about brands expressing opinions on social issues?
Brands are increasingly expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe brands should associate themselves with certain issues?
This transatlantic white paper uses YouGov data to explore whether British and American consumers think it’s important and appropriate for brands to comment on social issues. Does the reward outweigh the risk of losing customers when it comes to brands nailing their colours to a particular issue’s mast? Download the white paper to find out.