New YouGov Omnibus research, undertaken by Gyro, in partnership with Fortune Knowledge Group, reveals that 65% of board level executives acknowledge the importance of emotions in decision making.
The research also highlights that the importance of emotions in decision-making increases when it comes to making change happen. In the last three months, 79% of senior decision makers surveyed in medium and large businesses experienced change in their workplace, these changes triggered a series of personal emotional responses. Negative emotions such as Worry (23%), Disappointment (21%) and Annoyance (18%) featured in the top 10 as well as positive emotions – Satisfaction (21%), Hope (20%) and Happiness (14%).
Senior decision makers are more likely to have witnessed a negative emotional response from their colleagues, business partners or suppliers after discussing/implementing changes in their workplace in the last three months. Nearly four in ten decision makers witnessed Worry (39%), followed by Annoyance and Disappointment (30% each).
