But half of shoppers don’t expect to start until at least November
While many have yet to even start this year’s Christmas shopping, a new YouGov Omnibus survey reveals that 3% of Brits have already bought presents to be doled out for Christmas 2019!
A further 2% expect to do so prior to Christmas this year, while a further 3% look set to exploit the Boxing Day sales, saying that they will have bought presents between Christmas and the end of the year.
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One in twenty likewise seem to have their eye on bargains during the January sales, with 5% expecting to have started their shopping by the end of the first month of 2019.
This means that within the next couple of months one in eight Britons (13%) will have already started their 2019 Christmas shopping.
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Few extra Britons are added to that total over the spring and summer – just 1% expect to have bought their first stocking filler in February to May, while another 3% anticipate having done so during June to August.
Things pick up in the autumn, with 15% saying they will have started shopping in September or October. This figure almost doubles in November – the month of Black Friday – with 29% expecting to make a festive purchase in this period.
A final 22% are going to wait until this time next year before they start their Yuletide procurement. The remaining 16% are split between 8% who don’t know when they’re likely to start shopping and 8% who won’t buy any presents at all.
The youngest Britons – those aged 18-24 – are the most likely to leave things the longest, with almost two third (64%) believing their first purchase won’t come until November or December next year. For the older age groups this figure is much closer to half (45%-53%).
Photo: Getty