Despite coronavirus-related curbs existing around the globe, Brits are the most likely nationality in the world – alongside Singaporeans – to say travel restrictions are preventing them from travelling right now, new research from YouGov reveals.
The data collected by YouGov’s Global Travel Profiles tool from across 25 countries, and almost 17,000 people, shows that two thirds (67%) of British people say that the current regulations are preventing them from travelling. This compares to 58% who say that health concerns are doing the same.
In most markets around the world, these factors are ranked the other way around, with health concerns outweighing restrictions as a reason not to travel.
Despite the current restrictions tying would-be travellers down, many Brits are looking forward to travelling in the coming year. While three in ten (30%) are planning to travel abroad over the next 12 months, far more (43%) are planning a domestic holiday. However, YouGov’s data shows that a significant number (29%) do not plan to travel at all in the next year.
The data comes from Global Travel Profiles, a new research tool which tracks global consumer sentiment and attitudes every day across the largest travel and tourism markets. It is created so that those in the tourism industry can analyse how to best target their audiences for growth – identifying who is ready to travel when, and what kind of travel they are planning.
Fully customisable by geography, subscribers can discover emerging trends on intended travel habits and behaviours for the forthcoming 12 months. It provides a holistic view of the travel market, including granular consumer insights on preferred locations, booking methods, accommodation and transportation preferences.
YouGov Global Travel Profiles is connected to YouGov’s market-leading depth and breadth of consumer data meaning it provides a much wider dataset than just isolated travel attitudes. It is an extension to YouGov’s connected data solutions and is complementary to YouGov DestinationIndex.