Brand is the 28th most popular digital service and the 51st most famous. is described by fans as: Accessible, Distinctive, For everyone, Reliable and Excellent.

What Great Britain thinks of

  • Ratings 56%Positive opinion
  • 5%Negative opinion
  • 30%Neutral opinion
  • 91%Have heard of

6185 interviews - YouGov Ratings data collected between February 2019 and February 2020Find out more