Brand is the 30th most popular digital service and the 46th most famous. is described by fans as: Accessible, Excellent, Distinctive, Cost-effective and For everyone.

What Great Britain thinks of

  • Ratings 56%Positive opinion
  • 7%Negative opinion
  • 29%Neutral opinion
  • 92%Have heard of

6573 interviews - YouGov Ratings data collected between November 2018 and November 2019Find out more