For a dedicated page around a single video, brands must provide a complete video transcript with relevant keywords to improve search rankings.
Businesses must perform keyword research to optimise videos for SERPs and maximise video SEO. Proper keyword research can help optimise existing videos and help identify the latest content opportunities. Content creators can use these insights to create a video content calendar that address their exact needs.
Businesses can further use long-tail keywords to inform their page titles, metadata and supporting content. Video schemas can help inform search engines about the video description, URL for the video thumbnail and upload date, among others.
Using video sitemaps and structured data can further help brands optimise video content for SERPs. With Google shifting to a mobile-first indexing format, companies must ensure now that their videos load quickly and properly on mobile devices.
[12 minute read]