Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

In recent years, virtual reality has gained traction and credibility in the global gaming industry.

How did Apple's global iPhone rollout go down in the UK, US, China, Australia, and Germany?

This segment tends to be younger men with a strong interest in sports generally

Britons who spend at least £50 on texts, minutes and data monthly tend to be younger, into new technology and often recommend brands to friends

As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.

With the lockdown set to end soon, will adults be hitting the shops or sticking to online orders?

YouGov analysis of Early technology adopters around the globe.

Purchase consideration for electric cars across the nine key European auto markets has so far been minimally impacted by Coronavirus, YouGov data shows.

More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak

Most Britons are yet to embrace watching TV on their phones, while those who do tend to be younger, tech-savvy and frequent users of streaming services

YouGov analysis of the Gaming and Esports market.

People who feel especially strongly about personalised ads are generally more distrustful and have a more negative outlook on technology

Brits are still very distrustful of Chinese telecoms but are more accepting of European companies

Around one in ten Brits have more than 50 apps on their smartphones or tablets – but one in twenty have none at all

One in six Brits, according to YouGov Profiles

They tend to own Apple phones, but also push their phones harder

The uptake of the new tech has been slower than its predecessor 4G so far

YouGov Profiles reveals which Brits are glued to their devices, and couldn’t get through a day without them

YouGov Profiles reveals which Brits are glued to the gogglebox