- Article
Who do Britons trust to tell the truth?
Most Britons trust doctors, scientists, teachers and judges, but Reform UK voters have significantly less trust in most institutions
13 days ago - Article
Far more Britons eat dinner on the sofa than in other Western countries
Across the West, most people are now watching video content as they eat their dinner
14 days ago - Article
Britons are as likely to eat dinner on the sofa as they are at a dining table
Video content has also become an integral part of the British dinnertime
14 days ago - Article
28% of parents say they are finding it difficult to afford uniforms and back to school supplies
One in five also say they find it difficult to afford to feed their children during the school holidays
21 days ago - Article
What is the fairest way for couples to split household bills?
One in three cohabiting working couples where one partner is earning notably more than the other nevertheless say they split the bills 50-50
21 days ago - Article
EuroTrack: what are Western Europeans’ favourite cuisines?
British cuisine does not fare well on the continent
28 days ago - Article
The scone pronunciation map of Britain
Is it scone as in ‘bone’, or scone as in ‘gone’?
about 1 month ago - Article
What has five years of measuring Britain's mood weekly shown?
On average, women - and young women in particular - are more likely to report feeling stressed and sad
about 1 month ago - Article
Bread, chicken and beef burgers, but please, no aubergine steaks: Britain’s favourite BBQ foods
Chicken skewers, bread rolls and chicken breast are the most liked BBQ items, but sausages are the most loved by Britons
about 1 month ago - Article
One in five Britons would try lab-grown human meat
YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic
about 2 months ago - Article
What is the British public's favourite kind of weather?
Young people in particular have some surprising preferences
about 2 months ago - Article
What do young LGBTQ+ Britons think of Pride Month?
Three in ten intend to attend a Pride event this month
3 months ago - Article
Would Britons rather be stuck in a forest with a man or a bear?
53% of women aged 18-29 choose the bear
4 months ago - Article
Should pupils be taught about gender identity in schools?
With new government guidance coming in, a new YouGov survey asks Britons when and if pupils should be taught a range of sex education topics
4 months ago - Article
One in three parents have kept their children’s teeth
What mementos from their offspring’s childhood have British parents held on to?
5 months ago - Article
Quarter of adults in England have negative view of those flying St George’s cross
Labour voters take an especially negative view of the England flag
5 months ago - Article
Life was better in the nineties and noughties, say most Britons
Nostalgia for past decades has increased significantly in the last five years
5 months ago - Article
What are the most meaningless jobs?
Overall, one third of Britons say their job is not making a meaningful contribution to the world
6 months ago - Article
More than a third of women under 40 have received unsolicited sexual photos
Two thirds say they were sent them on social media
6 months ago