Request for content based on trends

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2021, 3:40 AM UTC

Marketers can provide previous brand stories to attract new publishers to cover their products and services.

With commerce content rapidly growing and generating revenue for both publishers and brands, businesses seeking media coverage must collaborate with editorial teams. Since most editors are swamped with content requests, identify a publisher to build content partnerships with, whose audiences and interests match with the brand’s.

Companies must track social and search patterns to discover trending topics and think like publishers to target the right publication houses to cover their products or services. Allowing for flexibility and time in the editorial calendar is recommended, as producing commerce content can take time.

Sharing first-party data with publishers, such as product search trends, allows editors to provide a fresh perspective on the story. Analyse content comments to gather insights, improve proposals, and send product samples to editors to increase coverage opportunities.

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