Repurpose content for press exposure

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2021, 6:04 PM UTC

PR agencies can repurpose each piece of content multiple times to maximise success with numerous media placements. 

If businesses can strategically and carefully repurpose a single piece of content, It can improve consistency without compromising quality over quantity. However, marketers need to tailor each piece of content to suit different mediums to place them in the right context. 

PR professionals can use events, like a CEO appointment and write a straight-forward news release. But, they can also set up interviews or get CEO's thought-leader pieces in publications. 

Spin doctors can further spin CEO interviews into videos, podcasts or news articles. Putting out canned comments about newsworthy events can further help place a new CEO in the news. 

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