Optimise Facebook ads for mobile devices

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2020, 2:52 PM UTC

Marketers should consider the dimensions of their social media adverts and ensure they fit into mobile screens.

Businesses should first identify the purpose of their advert to enhance the performance of branded social media campaign. Companies need to choose different creative formats, according to their campaigns goals and purposes.

While planning to use an image in the ad, marketers should consider something that will easily blend in with other images that consumers generally see on their Facebook timelines. Creating ads with images that feel organic and highlight human faces, can help brands connect with their target audiences.

Using Facebook’s crop feature can help marketers create Facebook image ads that offer appropriate mobile viewing experiences. Marketers can further use online tools like Canva, InShot and VEED to create accurate mobile-friendly Facebook creatives.

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