85% of UK website users want mobile website versions to be as good as the desktop versions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2020, 3:36 AM GMT+0

UK Web Host Review’s report reveals the best user experience (UX) tactics brands can use to redesign their websites.

According to the report, creating blogs on websites can help brands increase their site visits as 70% of consumers learn about a new company through its blog. With 85% of UK adults wanting mobile websites to be just as good as the desktop versions, optimising websites for mobile devices is recommended.

40% of users will not interact with a site that isn’t optimised for mobile. 74% of consumers are likely to return to mobile-friendly websites. Further, 89% of consumers say they will shop with competitors after having a poor user experience.

Consumers (90%) will return to sites with great shopping experiences. Investing in UX can potentially provide brands with a 100% ROI.

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