According to Stackla’s report, 86% of customers say authenticity is an important factor when deciding what brands they like and support.
Marketers can collaborate with relevant industry influencers to create content that can help buyers keep engaged and interested in the brands. It not only can add credibility to the brand communication but also help increase reach.
To create authentic content experiences for the prospects, businesses can also leverage user-generated content. Organisations can also use their employees as a resource for creating authentic content. They can also tell stories about how their employees have influenced the lives of the customers.
Marketers should also convey how their efforts can solve business issues to the C-suite. They should build further credibility by communicating their successes internally with all the departments.
[5 minute read]