Collecting feedback through Instagram Stories before a launch can help brands build anticipation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 03, 2020, 6:07 PM UTC

It can also make audiences feel a sense of ownership towards the whole process.

This piece suggests businesses can consider Instagram Stories as an important part of their promotional strategies for product launches. Marketers can share information about the launch through Stories and ask audiences to share their feedback on the product idea.

Marketers can host free challenges on Instagram Stories, a few days before the launch, to build excitement and attract user attention. Encouraging audiences to participate in those challenges can marketers generate warm up leads.

Brands can further leverage Instagram Stories to ask non- participants about the reasons that held them back from participating in the pre-launch activities. Marketers can analyse the answers and accordingly market the program further. They can put the screenshots of their DM conversations on Stories to address people with similar queries.

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[18 minute read]