41% consumers are ready right now to hear from brands about non-pandemic topics as fatigue sets in

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 13, 2020, 11:26 AM UTC

Mitto and Pollfish surveyed 7000 consumers across the US, Brazil, Nigeria, Spain, the UAE, China, and Australia during the pandemic.

Recent weeks’ communication by brands has made 77% of consumers feel cared for. However, 41% of consumers on average are now ready to hear about topics unrelated to coronavirus.

30% of those surveyed say brands have made them feel less anxious about COVID-19. Also 53% of consumers reported hearing from brands more often in the last few weeks, and 73% deemed this increase in contact to be appropriate.

58% of those polled welcomed communication informing them about changes in business that impacts them. Only 11% were uninterested in hearing from brands. Information about essential services like doctors and banks ranked higher than delivery services.

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