Businesses can use their content to share insights on most used tools and processes

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 12, 2020, 4:35 PM UTC

Marketers can also create a listicle on the most suitable tools they use for certain tasks.

This piece argues that showcasing the existing knowledge of products or services to highlight their usefulness during the crisis can help brands add value to their businesses. Producing content on potential information that can connect with customers can help businesses boost customer awareness.

Marketers can give insights into the types of tools and processes that are used in their businesses or industries, to the customers. Businesses can list the pros and cons of their most used tools along with the types of tasks they help to complete.

Brands can create a space to compile common consumer queries or reviews posted on social media. Marketers can then answer the most asked questions, by making an instructional video or FAQ page among others.

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