Ensuring colour contrast can help make content more accessible to colour-blind customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2020, 12:18 PM UTC

Web accessibility is a broad term encompassing emails, PDFs, images, video and audio files.

Allowing all customers, including those with disabilities, equal access to content can not only empower them but also boost the brand through improved user experience. Content accessibility also helps connect with more customers and fosters credibility and trust.

Since nearly 5% to 10% of the population is colour blind, marketers must not rely solely on colour in their emails to get their point across. They should also use colours that provide enough contrast between the text and background.

Ensuring the correct HTML table headers tags can help assistive technologies, like screen readers, properly read table to visually impaired users. Similarly, providing alternate text for images can further improve accessibility. Including captions and transcripts with the video and audio files can help customers with both visual and hearing impairments.

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