Portraying certainty to clients during the pandemic can help businesses strengthen customer base

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2020, 9:18 AM UTC

Remaining active through newsletters, videos, webinars and social media can show stability.

Businesses should toughen themselves for the coming year by diversifying their ambit by playing to their strengths. Keeping track of the trends that emerge from the pandemic and building up their knowledge base can be used to analyse the business’s strengths and to nourish them.

Crafting marketing messages to assure the current client-base that the company is available can foster long-term loyalty. At the same time, prospecting for new clients and bringing in new leads can further help in exuding confidence in the business.

They should look to forge deeper emotional connections with their customers by evaluating how they can support customers during the pandemic. Helping clients genuinely without expecting immediate results can develop a healthy relationship with the consumers.

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