Reaching out to early members of their social media community can help marketers deepen bonds

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 24, 2020, 3:11 PM UTC

The pandemic has made the importance of community in both personal and professional lives amply clear.

While the world is experiencing a health crisis, marketers should look to strengthen their relationship with their online community. Reaching out to early community members that and thanking them for their support can deepen the community bond.

Marketers should pay close attention to who is clicking “like” on their posts and take out time to know them better by visiting their social profiles. This can help them also help them find members who can help them expand their skill set.

Marketers should take out some time every day to express gratitude to the community members, who have retweeted their posts or shared branded content on social platforms. Focussing sometime on the objectives of someone in the community can further help strengthen the community.

Read the original article

[7 minute read]