Facebook to expand its Messenger Kids app with new opt-in features in 75 more countries

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 22, 2020, 11:52 AM UTC

The app will be available in the US from today with the rest of the world to follow.

Facebook has decided to launch its Messenger Kids application in 75 more countries to help parents connect their kids with their friends during the lockdown. The app would allow parents to choose whether to make their kids’ names and profile photos visible to their friend-list, among other features.

With the “Supervised Friending” feature, kids can independently accept, reject, add, or remove contacts with parental supervision. But, a parent dashboard will allow overriding those decisions along with notifying parents about recent activities.

A new groups feature would allow parents to approve an adult, similar to a coach or a teacher, who would connect their children with other kids. Once connected through a group, kids will be able to chat individually with each other.

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