Leveraging AR and VR can help brands build a two-way relationship with consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 17, 2020, 2:59 PM UTC

These technologies enable businesses to not only broadcast messages but also to interact and influence consumers. 

While people are staying at home due to lockdown, they are continually looking for entertainment on their digital devices. Brands can use this as an opportunity to implement technologies like AR and VR in their digital campaigns. Though these technologies have been around for a while, they have not had much mainstream attention. 

Creating virtual experiences while using AR and VR can help marketers effectively engage with their prospects. Though implementing virtual reality can offer immersive experiences, its reach is limited due to the high cost of VR headsets. However, AR is much more accessible and can, therefore, create an impact by reaching larger audiences. 

With the lockdown extending, the pandemic is expected to leave a long-term impact. The article further states brands should think about increasing digital budgets to enhance brand experiences. 

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