Using Instagram checkout option can optimise the consumer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2020, 4:00 PM GMT+0

Consumers are less likely to encounter problems like login failures and credit card information errors through the option.

This piece highlights ways marketers can use the Instagram checkout option to maximise the return of investment (ROI) on Influencer marketing campaigns. Brands can track analytics to get insights about the campaign ROI to determine the type of content and products that are performing better.

Businesses can ask influencers to provide detailed analytics of engagement rates for their sponsored posts to track which influencers are driving more sales. Marketers can leverage data from AI-driven platforms like Cortex. to create content that their audiences prefer.

Brands can also use Instagram insights to understand consumer buying behaviour, like purchasing frequency. Marketers can then provide personalised shopping experiences based on buyers’ behaviour and get more conversions.

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[7 minute read]


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