GIF usage has gone up by 33% in the last month, GIPHY provides

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2020, 11:43 AM GMT+0

According to the GIF platform, GIF searches for “watching”, “movies” and “TV” have increased significantly.

This article states that the usage of GIFs has increased 33% since March on GIPHY, amid the COVID-19 lockdowns. The report states that over 10 billion pieces of content are being shared on the platform each day.

Searches for “watching”, “movies” and “TV” increased 423%, 643%, and 999% respectively on the platform. “Tiger King” led the search among TV shows. Other searches include video games, with a 928% rise.

Keywords like drawing, design, and painting were up 225% in GIF searches for hobbies. “Happy hours” and “Cheers” searches intensified towards the end of the week as per the platform.

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