Marketers should share unique and original content to get traction on Pinterest

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2020, 4:55 PM UTC

Pinterest is more of a discovery search engine than a social platform and can be a generate significant organic website traffic.

This piece states Pinterest is encouraging users to create more fresh content on the platform. While brands can also post content from their blogs and websites, but they should take care that the material is fresh. Brands should also update their old pins, both under-performing and high performing ones.

Businesses can create a pin using the product listing, indicating its cost and availability. The article suggests marketers should be creative with their pins and consider creating behind-the-scene along with leveraging user-generated content.

They can further inject humour in their posts to connect with consumers while highlighting their product’s value. The author says marketers should remember that people visit Pinterest for inspiration and not for product news.

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