Conduct virtual events instead of physical events to avoid the dangers of coronavirus

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 06, 2020, 5:42 PM UTC

Brands should email their relevant parties to ensure people know about the event cancellations or modifications.

This piece recommends brands should consider hosting marketing events online to minimise the impact of global health emergencies such as the coronavirus disease outbreak. Though virtual events won’t have the same in-person effect, marketers can effectively connect via video conferences, immersive experiences, chat features and multiple webcams.

Businesses that have decided to cancel their live events should communicate their cancellation plans in a clear and concise manner. They should inform all the stakeholders involved, with consistent messages at the right time to avoid confusions regarding the event.

Creating FAQ pages and responding to questions via emails, phones and social media platforms can help companies effectively convey their event updates. Brands can further offer their attendees with a carryover to the next year’s event.

Read the original article

[8 minute read]