YouGov and Getty images study identifies four forces influencing consumer purchasing decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 02, 2020, 2:55 PM UTC

“Visual GPS” study was conducted to understand the key factors that drive consumer preferences around visual content.

This piece states that “Wellness, Technology, Sustainability and Realness” are consumers’ most preferred topics for visual content and also the most significant factors driving purchasing decisions. The report also provides visual examples of each driving force in the form of related galleries.

The report combines external and custom data market research about customer behaviour and values, instead of focusing only on what images are selling. It also focuses on the broader concepts that drive current and future visual trends.

For instance, “Wellness” is not only about body image or physical health, but also emotional, spiritual, mental, family and relationship fitness. Based on this global survey, the article suggests brands should consider these factors while choosing images for their content.

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