Making NPS data accessible across an organisation can improve efficiency

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2020, 9:42 AM UTC

Sales teams can use NPS data to identify ideal customers.

Companies can gauge customer loyalty towards their brand by simply having customers score the brand against, “How likely are you to recommend our company to a friend or colleague?”. The responses gathered constitute the Net Promoter Score (NPS).

Accurately measuring it requires having the right sample size. But, if it isn’t large enough the results are not likely to be accurate. Emailing surveys is the easiest way to gain a wider reach. Deploying these through an app or a website could drive increased responses from active users.

Making NPS data available to teams across the company can serve as a roadmap for various teams. Gathering feedback from promoters and detractors of a company can help product teams use this feedback to reduce friction points associated with using a product.

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