Marketers must identify and address form fields or form pages causing cart abandonment

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 20, 2020, 2:48 AM UTC

Information provided through FAQs helps reduce abandonment.

This piece suggests how brands can reduce cart abandonment. Communicating pricing at the earliest can encourage customers to go through the process. They could put the details in a sidebar or at the top of the screen for it to be easily noticed by consumers.

The author suggests that brands make active efforts in capturing what they need to facilitate orders and transactions. Form fields and pages of forms could turn out to be blockages in the checkout funnel. Marketers can use tools like Lucky Orange to identify the causes of maximum abandonments.

Having an FAQ or helpful tips section helps reduce abandonments effectively. Further, incorporating click-to-call and helpful customer service options can make the checkout process convenient as customers won’t have to re-enter order details all over again.

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[4 minute read]